Internet-based questionnaires designed with special software programs completed by respondents.
CAWI, or Computer-Assisted Web Interviewing, involves the use of specially designed internet-based questionnaires that participants complete online. This method leverages the internet to reach a wide audience quickly and efficiently. Researchers can incorporate multimedia elements such as images, videos, and interactive features to enhance the survey experience and gather richer data.
CAWI is particularly effective for targeting tech-savvy populations and those with internet access. The method allows for real-time data collection and analysis, providing immediate insights and flexibility in survey design. Researchers can easily update and modify surveys based on initial responses, ensuring the relevance and accuracy of the data collected.
Additionally, CAWI reduces costs associated with traditional data collection methods, such as printing and postage, making it a cost-effective solution for large-scale surveys. It is widely used in market research, customer satisfaction studies, and public opinion polling. The ability to reach a global audience and gather data quickly makes CAWI a powerful tool in modern research.
