Respondents receive and answer questions via smartphones.
Mobile Research, or Computer-Assisted Mobile Interviewing (CAMI), utilizes smartphones to gather data from respondents. This method leverages the widespread use of mobile devices, making it convenient and efficient for both researchers and participants. Respondents can easily receive and answer surveys on their smartphones, increasing response rates and data accuracy.
CAMI is particularly useful for reaching diverse and geographically dispersed populations. It allows researchers to gather real-time data and insights from participants in their natural environments. This method also supports multimedia elements such as images, videos, and audio, enhancing the survey experience and data richness.
Furthermore, CAMI offers flexibility in survey design and deployment. Researchers can quickly adapt and update surveys based on initial responses, ensuring the collection of relevant and up-to-date information. This agility, combined with the high engagement rates of mobile users, makes CAMI a powerful tool for modern market research.
