QUALITATIVE

Focus Group Discussions
Focus group discussions involve gathering individuals around a table to discuss a specific topic in-depth, under the guidance of a moderator, to extract various perspectives and gather information.

Workshops
Workshops are interactive sessions held for half or full days to examine a specific topic in detail, create roadmaps, or generate new ideas. Our workshops employ techniques like SWOT analysis, Scorecards, and projective methods such as drama, collage, and design.

In-Depth Interviews
In-depth interviews are conducted with experienced and knowledgeable individuals to understand their perspectives, values, feelings, and thoughts on a specific topic.

Ethnographic Research
Ethnographic research is a qualitative method based on observing human behaviors and actions in their natural environments.

Desk Research Studies that compile analytical information typically related to a sector or previously researched topics by integrating secondary sources and literat..

CATI (Computer-Assisted Telephone Interviewing) Telephone interviews conducted using computer assistance between the interviewer and the respondent. CATI, or Computer-Assisted Telephone Interviewin..

PAPI (Paper and Pencil Interviewing) Face-to-face interviews conducted using printed questionnaires between the interviewer and the respondent. PAPI, or Paper and Pencil Interviewing, is..