Telephone interviews conducted using computer assistance between the interviewer and the respondent.
CATI, or Computer-Assisted Telephone Interviewing, is a method that optimizes the data collection process via telephone. In this approach, interviewers conduct phone interviews with participants using a computer system that displays survey questions and records responses digitally in real-time. CATI enhances the speed and accuracy of data collection by streamlining the process through computerized assistance.
This method is particularly effective for reaching large and geographically dispersed populations. The computer-assisted system simplifies the management of complex survey structures and improves data quality. Additionally, it allows interviewers to quickly and effectively reach participants, providing time and cost savings.
CATI is widely used in areas such as public opinion research, customer satisfaction surveys, and market research. By standardizing the data collection process and ensuring the accuracy of responses, CATI provides researchers with reliable and rapid results. The computer support also facilitates more effective and efficient survey administration and data analysis.
